Job Description

Post Title: Social Media & PR Assistant

Reporting To: PR, Marketing & Digital Design Manager

Post Grading: Cornerstone Support Scale 1 - 11

  1. This job description is not a comprehensive definition of the post. Discussions will take place between the Executive Headteacher and the Administrator on a regular basis to clarify individual responsibilities within the general framework and character of the post identified below.
  2. In drawing up this job description the Executive Headteacher acknowledges his responsibility in those ways defined for Headteachers in his Contract of Employment, to enable the holder of post to carry out the assigned duties and responsibilities. The Executive Headteacher will consult you as appropriate during any review of these duties.
Part 1:
1.1.  Exercise of general duties

To assist in the general social media marketing and communication of the academy and teaching school.

1.2.  Exercise of particular duties

You shall perform, in accordance with any directions which may reasonably be given to you by the Executive Headteacher or other leadership team member from time to time, such particular duties as may reasonably be assigned to you within the nature and character of the post and, in particular:

Communications and Marketing

  • Support the wider team with planning, implementing, and monitoring marketing campaigns.
  • Evaluate data and create reports on key metrics in order to monitor campaign efficiency and analyse trends to support ongoing marketing objectives.
  • Supporting internal communications through the management of our staff intranet, creating and editing content that’s both relevant and informative to staff.
  • Assisting with the organisation of promotional events, which includes advertising, social media campaigns and the creation of promotional literature using the Adobe Creative Suite, InDesign, Illustrator and Photoshop.
  • Working with other staff to collate, produce and send weekly newsletters using appropriate applications.
  • Oversee and populate all the Trust’s social media accounts using social media management platforms such as Hootsuite to ensure a steady flow of engaging material is published throughout the year.
  • Assist in producing and promoting email marketing campaigns on platforms such as Mailchimp.
  • Engage with social media platforms such as Facebook, X (Twitter) and LinkedIn.
  • Responsible for creating original text, imagery and video content, managing posts and responding to followers across our social media platforms.
  • Implementing basic SEO practice to help extend the reach of the Trust’s websites.
  • Working closely with the academy’s website manager and other external providers to ensure a high level of service is provided across the academy’s platforms. Where issues are identified these are resolved in an efficient and timely manner.
  • Prepare quality marketing materials to meet specific briefs for print and digital reproduction using the Adobe Creative Suite, InDesign, Illustrator and Photoshop. Liaising with external companies to format and order print materials as necessary.
  • Editing videos/media to share via social media and the academy’s websites using applications such as Adobe Premier Pro and After Effects.
  • Working closely with our studio assistant to prepare digital content for our virtual events that are streamed live from the Broadclyst television studio.
  • Assist in the photography for marketing imagery used across our digital marketing campaigns.

Administrative Support to the Teaching School

  • Support the promotion of forthcoming events via newsletters, across the academy websites and social media channels including advertising of courses and monitoring of attendee numbers.
  • Maintaining a good social media knowledge and actively working with other staff to maximise their social media presence.
  • Support event organisation both prior to and on the day. This includes, liaising with the Leadership team and site management teams to ensure relevant marketing materials are available.
1.3. Other activities:
  • To protect and maintain confidentialities.
  • To liaise with, and support, members of staff in fulfilling their functions.
  • To undertake any other duties commensurate with the grading of the post.
  • To help to promote pupil’s good behaviour and discipline through positive interactions with the pupils.
  • To communicate information effectively to all staff, or other professionals whenever required appropriately to do so.
  • To participate in meetings arranged for any of the purposes described above.
  • To be aware of and comply with policies and procedures relating to child protection, health, safety and security, confidentiality, and data protection, and reporting all concerns to an appropriate person.
  • To be aware of and supporting difference and ensuring all pupils have equal access to opportunities to learn and develop.
  • To contribute to the overall ethos/work/aims of the school.
  • To appreciate and support the role of other professionals.
1.4.  Performance Management:

Participating in arrangements made for the performance management process at this school including:

  • reviewing from time to time your own methods and programmes of work.
  • participating in arrangements for your further training and development as a school administrator.
1.5. Discipline, health and safety:
  • To maintain good order among the pupils safeguarding their health and safety when they are authorised to be on the school premises.
1.6. Staff meetings:
  • To participate in meetings at the school which relate to the organisation of the school.
  • To participate in organisational tasks related to such duties as are described above commensurate with the position.
1.7. Working time:

You shall be available to perform such duties at such times and in such places as may be specified by the Executive Headteacher for the hours specified in your employment contract, those hours to be allocated reasonably throughout those days in the school year on which you are required to be available for work.

Time spent in travelling to or from the place of work shall not count against the hours worked.

You shall not be required under your contract to undertake midday supervision and you shall be allowed a break of reasonable length either between school sessions or between the hours of 12 noon and 2.00pm

Part 2:
2.1. Basic skills and competences:

The post requires you to support those who work and learn within the establishment and to do so at the reasonable direction of the Executive Headteacher or his representative. This job description may be reviewed at the end of the academic year or earlier if deemed necessary. It may be amended at any time after consultation with you. The contents of this job description are known to have been, as appropriate, discussed with the post holder in question.