Job Description
Post Title: Website & Digital Content Officer
Reporting To: PR and Digital Media Manager
Salary Grade Range: Cornerstone Support Pay Scale
Main Purpose
The Web Designer and Content Creator will:
- Support in creating visually appealing, user-friendly, and accessible websites that serve as a digital gateway to our school communities and the wider educational environment.
- Ensure consistency across digital platforms, maintaining high standards of design, functionality, and compliance.
Duties and responsibilities
Website management and development
- Take day-to-day responsibility for maintaining and developing the Trust’s websites.
- Create and update pages, landing pages, news, events and other website content.
- Work primarily with WordPress and Elementor, using plugins and existing functionality to create engaging digital experiences.
- Identify opportunities to improve website structure, navigation, content and user experience.
- Plan and develop new website sections and digital projects from initial idea through to completion.
- Ensure website content is accurate, accessible, engaging and aligned with the Trust’s brand and communications.
- Manage and develop the staff and student intranet using Microsoft SharePoint and wider Microsoft 365 tools.
- Use HTML and CSS, and where appropriate JavaScript, to make content and layout improvements.
- Support website accessibility and SEO, ensuring content is easy to find, understand and use.
Digital content creation
- Create compelling, well-written digital content that brings the Trust’s work, schools, programmes and initiatives to life.
- Use storytelling to bring together words, photography, video and other visual content, creating engaging narratives that capture attention and communicate a clear message.
- Develop content that goes beyond simply presenting information, considering how a story should be told, what the audience needs to understand and how writing and imagery can work together to achieve the desired impact.
- Adapt writing style, tone and content for different audiences, platforms and purposes, from informative website pages to engaging stories about pupils, schools and Trust initiatives.
- Plan and create photography, video and other visual content to support campaigns, projects and website development.
- Edit images and video into content ready to use across websites, social media and other digital platforms.
- Identify what type of content will work best for different audiences and platforms.
- Work with staff and pupils to gather stories, information, photography and other content.
- Develop content plans for specific projects and campaigns, ensuring that content is created and delivered at the right time.
- Support the wider PR and Marketing Manager with creative ideas and digital campaigns.
- Provide photography support for events, school activities, staff ID photos and marketing projects.
Technical Skills & Knowledge
- Solid knowledge of HTML, CSS, and JavaScript, with practical application in website development.
- Ideally, experience with PHP to support custom WordPress functionality.
- Understanding of web hosting, DNS, and domain management is highly desirable.
- Awareness of responsive design principles, page load optimisation, and cross-browser compatibility.
- Ability to troubleshoot technical issues and suggest improvements to web infrastructure.
Design & Visual Skills
- Strong layout and visual design skills with a keen eye for detail.
- Ability to create visually appealing, consistent, and accessible graphics and page layouts.
- Understands UX/UI principles and can apply them to improve the user experience.
- Experience creating reusable templates and assets to streamline content creation.
Whole-school organisation, strategy, and development
- Use IT tools effectively to produce high-quality materials that support school objectives.
- Support wider marketing and communications strategies, contributing creative input for campaigns and events.
Health, safety, and discipline
- Promote the safety and wellbeing of pupils and staff and report any concerns to the appropriate person.
Professional development
- Participate in the school’s appraisal procedures and ongoing professional development.
- Seek opportunities to improve technical, creative, and organisational skills.
- Contribute to the appraisal and professional development of colleagues where appropriate.
Communication
- Communicate effectively with colleagues, parents, and visitors, using IT systems efficiently to collaborate.
- Respond promptly to emails, calls, and messages.
- Explain technical information clearly to non-technical staff.
Working with colleagues and other relevant professionals
- Develop effective professional relationships across the Trust.
- Support administrative staff when required.
Personal and professional conduct
- Uphold public trust in the profession and maintain high standards of ethics and behaviour.
- Demonstrate positive attitudes, values, and behaviours, respecting diversity and individual differences.
- Maintain high standards of attendance, punctuality, and professionalism. diversity.
Management of staff and resources
- Use resources efficiently, maintaining high standards of equipment and digital assets.
Other areas of responsibility
- Contribute to the full life of the school, supporting events, assemblies, fundraisers, open evenings, and other activities as required.
Please note that this job description is illustrative of the general nature and level of responsibility of the work to be undertaken, commensurate with the grade. It is not a comprehensive list of all tasks that the postholder will carry out. The postholder may be required to do other duties appropriate to the level of the role, as directed by the Headteacher or your line manager.
The post requires you to safeguard and promote the welfare of children in the age range 2 to 11 years as consistent with the ages of students attending this Academy Trust and follow school policies and the staff code of conduct. This job description is not your contract of employment or any part of it. It has been prepared only for the purpose of school organisation and may change. It may be amended at any time after consultation with you.
Person specification
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