Job Description

Post Title: Web Designer & Content Creator

Reporting To: PR and Digital Media Manager  

Salary Grade Range: Cornerstone Support Pay Scale

Main Purpose 

The Web Designer and Content Creator will:
  • Support in creating visually appealing, user-friendly, and accessible websites that serve as a digital gateway to our school communities and the wider educational environment.
  • Ensure consistency across digital platforms, maintaining high standards of design, functionality, and compliance.

Duties and responsibilities 

Web Content and Creation 
  • Design and develop responsive, engaging WordPress-based school websites, including building sites from scratch.
  • Support the migration of the English Hub website from Joomla to WordPress.
  • Manage and develop the staff and student internet – using Microsoft SharePoint and the wider Microsoft 365 tools.
  • Create content taking high quality photos and footage which is then edited into usable images and videos using tools such as Adobe Photoshop and Premiere Pro.
  • Provide support with photography of events, staff ID photos, and marketing materials where required.
  • Collaborate with staff to gather content, ensuring accuracy and compliance.
  • Ensure website compliance with accessibility standards (WCAG 2.1 AA).
  • Implement SEO best practices to enhance online visibility.
  • Maintain and update websites regularly with news, events, and updates.
Technical Skills & Knowledge 
  • Solid knowledge of HTML, CSS, and JavaScript, with practical application in website development.
  • Ideally, experience with PHP to support custom WordPress functionality.
  • Understanding of web hosting, DNS, and domain management is highly desirable.
  • Awareness of responsive design principles, page load optimisation, and cross-browser compatibility.
  • Ability to troubleshoot technical issues and suggest improvements to web infrastructure.
Design & Visual Skills 
  • Strong layout and visual design skills with a keen eye for detail.
  • Ability to create visually appealing, consistent, and accessible graphics and page layouts.
  • Understands UX/UI principles and can apply them to improve the user experience.
  • Experience creating reusable templates and assets to streamline content creation.
Whole-school organisation, strategy, and development
  • Use IT tools effectively to produce high-quality materials that support school objectives.
  • Support wider marketing and communications strategies, contributing creative input for campaigns and events.
Health, safety, and discipline
  • Promote the safety and wellbeing of pupils and staff and report any concerns to the appropriate person.
Professional development
  • Participate in the school’s appraisal procedures and ongoing professional development.
  • Seek opportunities to improve technical, creative, and organisational skills.
  • Contribute to the appraisal and professional development of colleagues where appropriate.
Communication
  • Communicate effectively with colleagues, parents, and visitors, using IT systems efficiently to collaborate.
  • Respond promptly to emails, calls, and messages.
  • Explain technical information clearly to non-technical staff.
Working with colleagues and other relevant professionals
  • Develop effective professional relationships across the Trust.
  • Support administrative staff when required.
Personal and professional conduct
  • Uphold public trust in the profession and maintain high standards of ethics and behaviour.
  • Demonstrate positive attitudes, values, and behaviours, respecting diversity and individual differences.
  • Maintain high standards of attendance, punctuality, and professionalism.  diversity.
Management of staff and resources
  • Use resources efficiently, maintaining high standards of equipment and digital assets.
Other areas of responsibility
  • Contribute to the full life of the school, supporting events, assemblies, fundraisers, open evenings, and other activities as required.

Please note that this job description is illustrative of the general nature and level of responsibility of the work to be undertaken, commensurate with the grade. It is not a comprehensive list of all tasks that the postholder will carry out. The postholder may be required to do other duties appropriate to the level of the role, as directed by the Headteacher or your line manager.

The post requires you to safeguard and promote the welfare of children in the age range 2 to 11 years as consistent with the ages of students attending this Academy Trust and follow school policies and the staff code of conduct. This job description is not your contract of employment or any part of it. It has been prepared only for the purpose of school organisation and may change. It may be amended at any time after consultation with you.

Person specification 

CriteriaQualities
Qualifications and Experience
  • GCSEs at Grades 9 to 4 (A*–C), including English and Maths.
  • Proven experience in web design, with a portfolio showcasing work across websites, visual design, and content creation.
Skills and Knowledge
  • Proficient with CMS platforms, particularly WordPress and Elementor.  
  • Practical knowledge of HTML, CSS, JavaScript, and ideally PHP.  
  • Understanding of web hosting, DNS, and domain management.  
  • Strong layout and visual design skills, with a keen eye for detail.  
  • Some experience in SEO, UX/UI principles, and responsive web design.  
  • Able to manage content across multiple platforms efficiently.  
  • Proficient in Adobe Creative Suite (Photoshop, Premiere Pro) or equivalent tools.  
  • Able to take responsibility for work independently, solve problems proactively, and meet deadlines.  
Personal Qualities
  • Enjoys working in a busy, demanding environment.  
  • Excellent communication and collaboration skills.  
  • Strong organisation, prioritisation, and time-management abilities.  
  • Commitment to confidentiality, safeguarding, and equality.  
  • Creative problem-solving mindset and a passion for education.  
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